Strategic Marketing & Project Leadership

Angel Menchaca

"Where strategy meets heart—and action follows values."

Edmonds, WA
angel.menchaca.pro@gmail.com

About Me

Heart-Centered
Strategic
Community-Focused

I'm a strategic thinker, community builder, and creative problem-solver with a heart for mission-driven work. Backed by an MBA in Marketing and a dynamic career across operations, event planning, and stakeholder engagement, I specialize in elevating brands and initiatives that drive lasting social and environmental change.

From coordinating public school programs that empower youth to leading marketing for sustainable home services, I bring intention, empathy, and structure to every role. I thrive where strategy meets service—where storytelling fuels action, and meaningful relationships produce measurable results.

"A society grows when people plant trees whose shade they know they will never sit in."

Guided by this belief, I'm committed to work that addresses today's needs while cultivating equity and sustainability for generations to come.

Core Skills

Strategic marketing and project leadership with 10+ years of experience driving campaigns, events, and organizational transformation for mission-focused organizations. Known for bringing purpose-driven storytelling, operational rigor, and inclusive community engagement into every initiative.

Strategic Marketing & Communications

Marketing & Campaign Strategy
Content Creation & Storytelling
Social Media Management
SEO & Analytics (Google, Mailchimp)
Inclusive Messaging & Outreach
Multilingual & Cross-Cultural Communication

Project Leadership & Operations

Event Planning & Special Projects
Project Coordination & Workflow Design
Budgeting & Operational Efficiency
Team Leadership & Collaboration
CRM & PM Tools (Salesforce, Asana, Keela)
Metrics Tracking & Impact Evaluation

Professional Experience

A journey of strategic marketing and project leadership across mission-driven organizations

Freelance Marketing Consultant

Remote

January 2024 – Present
Remote
  • Create and execute comprehensive marketing strategies tailored to client goals, resulting in measurable engagement improvements
  • Design targeted email marketing campaigns, achieving higher open rates and conversions
  • Produce analytic reports to evaluate campaign performance and refine strategies for optimized results
  • Build and refine branding and messaging frameworks to ensure cohesive and impactful marketing efforts

Operations Manager

Washington Maritime Blue

October 2021 – September 2023
Seattle, WA
  • Managed comprehensive marketing communications strategy, resulting in a 40% increase in stakeholder engagement
  • Coordinated and executed 15+ high-profile industry events, managing budgets of up to $50,000
  • Developed and implemented a new project management system for a cross-functional team of 12, improving workflow efficiency by 25%
  • Led digital communications strategy, including email campaigns achieving a 35% open rate and 15% click-through rate

Project Administrative Assistant

Seattle Public Schools

May 2017 – October 2021
Seattle, WA
  • Spearheaded market research initiatives analyzing student demographics and preferences, resulting in a 20% increase in program enrollment
  • Created comprehensive reports and presentations for stakeholders, translating complex data into actionable insights
  • Managed multi-channel communication campaigns reaching 50,000+ students and parents
  • Implemented a new survey methodology, improving response rates by 45%

Marketing Specialist / Event Coordinator

The Bath Company

March 2015 – March 2017
Peoria, IL
  • Developed and implemented social media strategy, increasing engagement by 75% and follower base by 25%
  • Planned and executed trade shows and events, generating 200+ qualified leads per event
  • Led a team of four marketing associates, providing training and creative direction
  • Produced branded content and promotional materials across print, web, and digital platforms

Highlighted Projects

Strategic initiatives that blend creativity, community impact, and measurable results

Legacy Impact

The true impact extends beyond operations and outreach—it's personal, relational, and transformative

Robert's Maritime Leadership Journey

"Before stepping into my leadership roles in maritime DEI, Angel's support helped light the path. His mentorship, encouragement, and belief in my potential during my early years as a maritime student helped shape the work I do today."

— Robert Brown, Workforce Development Program Manager & Data Analyst, Maritime, Port of Seattle

Student Explorer

Began as a student exploring maritime careers through the Youth Maritime Collaborative

Program Coordinator

Evolved into Program Coordinator role at Youth Maritime Collaborative

Strategic Leader

Now serves as Workforce Development Program Manager & Data Analyst at Port of Seattle

Current Impact

Robert now influences systemic hiring practices, youth mentorship, and workforce equity throughout the region's maritime sector, demonstrating the ripple effect of purposeful mentorship.

Toolkit & Certifications

Technical expertise and continuous learning to drive strategic marketing and project success

Technical Toolkit

Marketing & Analytics

Google Analytics
Hootsuite
Mailchimp
SEO Tools

Project Management

Asana
Salesforce
Microsoft Project
Keela

Creative & Web Tools

Adobe Creative Suite
Canva
WordPress
Figma

Business Tools

Advanced Excel
PowerPoint
CRM Systems
Google Workspace

Certifications & Education

Google Digital Marketing Certification

In Progress

Google Project Management

In Progress

MBA, Business Marketing

Keller Graduate School

Completed

BA, I/O Psychology

Northern Illinois University

Completed

Let's Connect

Ready to collaborate on mission-driven marketing and strategic projects? I'd love to hear about your vision and explore how we can create meaningful impact together.

Get in Touch

I'm actively seeking mission-driven opportunities in marketing, program strategy, and community engagement. Let's discuss how strategic thinking and heart-centered action can drive your organization's goals.

Email

angel.menchaca.pro@gmail.com

Location

Edmonds, WA

LinkedIn

Areas of Interest

  • • Mission-driven marketing strategy
  • • Nonprofit communications & outreach
  • • Community engagement programs
  • • Project management & operations
  • • Sustainable business initiatives